Grand Canyon Adventure: River at Risk 3D coming to Entergy IMAX(R) Theater May 28, 2010

2010-05-12

 

MacGillivray Freeman Films, producers of the blockbuster giant-screen hit Hurricane on the Bayou, will literally make a splash with their first 3D film for IMAX Theatres, Grand Canyon Adventure: River at Risk 3D, coming May 28, 2010, to Entergy IMAX ® Theatre in New Orleans.
 
Narrated by Robert Redford, with music and songs by the Grammy Award winning Dave Matthews Band, the giant screen film combines exhilarating river-rafting action on America’s most iconic river with the first-ever IMAX 3D images of the Grand Canyon. The film is presented by Teva and supported by Kohler Co.
 
The movie tells an inspiring, entertaining and engaging story of how ordinary people can make a difference for our parched planet – one that is running out of clean, fresh water so fast that the U.N. estimates that 40% of the world could face life-threatening shortages by the year 2050.
 
Leading this important expedition are two environmental heroes: world-renowned river advocate Robert F. Kennedy Jr. and celebrated author/anthropologist/explorer Wade Davis, accompanied by their daughters—Kick Kennedy and Tara Davis—for whom this journey will become a moving rite of passage. They are guided by Shana Watahomigie, a member of the Havasupai tribe and the first Native American to become a National Park Ranger and river guide.
 
The vital urgency for people around the world to address the water crisis comes to the fore as the explorers make their way down the Colorado, itself a prime example of a mighty and hallowed river that has been altered by excess and inefficient use. The Colorado once flowed freely across 1,400 miles, from the Rocky Mountains to the Pacific Ocean, but today no longer reaches the sea.
 
The river, which is a source of water and power to 25 million Americans, is literally shrinking due to a severe drought cycle now facing the American Southwest. Researchers predict this so-called “megadrought” could last into the next century, threatening to wreak havoc among the seven states that depend heavily on the river’s water.
 
“In our film, the Colorado River becomes a metaphor for global water issues, revealing how interconnected our rivers, water supply and human actions really are,” says the film’s two-time Academy Award-nominated producer/director Greg MacGillivray. “A river trip is one of those amazing life events where you’re ripped out of your daily routine and inspired to see the world in new ways. With IMAX 3D images, we’re able to put the audience even more into the action and let them participate in every twist and turn.”
 
With the earth’s population soaring, far too many people have found themselves without daily access to water. From the American West to Africa, aquifers are tapped out, waterways have been dammed into extinction and wetlands have turned to deserts. The result is that more than a staggering 1.5 billion people—one in five on the planet—have been left thirsty, while 5 million people a year tragically die due to water-borne illnesses.
 
“The least we can do is try to create a world where everyone can have a glass of fresh drinking water,” adds MacGillivray. “If this film allows more people to feel a deeper respect for rivers and water everywhere, then we will have accomplished what we set out to do. I hope people leave the theatre ready to install a low-flow shower head and to think about water in a new way.”
 
Grand Canyon Adventure: River at Risk 3D is produced by MacGillivray Freeman Films and
MacGillivray Freeman Films Educational Foundation in association with Waterkeeper Alliance and Museum Film Network, presented by Teva and supported by Kohler Co. The film is directed by Greg MacGillivray, produced by Greg MacGillivray, Mark Krenzien, and Shaun MacGillivray, and written by Jack Stephens and Stephen Judson. The score is co-composed by Steve Wood and Dave Matthews Band’s Stefan Lessard.
 
Entergy IMAX® Theatre prices are $9.00 for adults, $8.00 for seniors and $6.00 for children. Audubon Nature Institute members receive a $2.00 discount per ticket. Continue your underwater adventure with money-saving combination tickets to the next-door Audubon Aquarium of the Americas. Up to four hours discounted parking is available at the Hilton New Orleans Riverside’s “Whale Wall”, Hilton Garage, World Trade Center on Convention Center Boulevard and The Shoppes at Canal Place with valid parking stub. Advanced tickets are recommended and can be purchased by calling (504)581-IMAX or visiting www.AudubonInstitute.org. Entergy IMAX® Theatre is located at 1 Canal Street, New Orleans, LA 70130.
 
The not-for-profit Audubon Nature Institute in New Orleans operates ten parks and museums dedicated to Celebrating the Wonders of Nature. For more information about Audubon Nature Institute, its public attractions, and conservations efforts, please visit www.AudubonInstitute.org.
 
 
For more information about this movie please visit: www.GrandCanyonAdventureFilm.com
 
Media Contact:
            Meghan Calhoun
            Audubon Nature Institute
            (504)378-2693
            mcalhoun@auduboninstitute.org