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Sponsorship Opportunities

Audubon Nature Institute operates the nation’s largest collection of nature-themed attractions and Louisiana’s #1 paid-attendance venues.  We welcome more than 2 million visitors annually across 4 unique properties—Audubon Zoo, Audubon Aquarium of the Americas, Entergy IMAX®Theatre and Audubon Butterfly Garden and Insectarium. As a leading non-profit brand in the Gulf South, Audubon is perfect partner to assist you in reaching your target audience. 

Audubon Nature Institute offers sponsors the opportunity to achieve...

  • Product Launch
  • Consumer Trials and Surveys
  • Signature Event underwriting
  • Custom-tailored events and promotions

Audubon Nature Institute facilities have a myriad of special events, promotions, festivals and more available for sponsorship. Every season offers unique programs for thematic branding, product sampling and press recognition within a family venue. Also, customs events and promotions can be designed.

Audubon Nature Institute delivers attendance and consumer trial. Choose from natural tie-ins to established events or stand alone promotions to extend your brand messaging.

All events and programs are executed under the guidance of dedicated personnel who pride themselves on creating quality experiences for our sponsors. Our objective is to help you effectively reach your target audience, through partnership with Audubon Nature Institute.

Please contact Cheryl Forschler at (504) 212-5363 or Eileen Johnson at (504) 212-5253 with any questions regarding partnership opportunities.

Earth Fest

Audubon Zoo
A New Orleans family tradition bringing food, art, and music together for a fun filled weekend. Local restaurants provide the delicious tastes of New Orleans while artisans showcase handmade works of art including recycled jewelry. With a diverse group of supporters and exhibitors exploring conservation issues, Earth Fest provides a fun way for Zoo visitors to learn about saving the environment.
Mid-March. 1 day event.
Sponsorship Levels $2,000 - $15,000
Attendance 18,000+
Audience Area families with children

Mother’s Day

Audubon Zoo
Moms of all ages get into the Zoo for free on Mother’s Day! Visitors can shop at the craft tents and pick out something special for their mother. Special treats are available for purchase so Mom doesn’t have to cook on her special day. Grammy Award-winning Artist Irma Thomas and the Professionals take the stage in an emotion-filled performance, singing directly to the moms in the audience. Their concert is filled with personal anecdotes, old favorites and hot new hits.
Mother's Day Sunday. 1 day event.
Sponsorship Levels $1,000 - $5,000
Attendance 12,000+
Audience Area families with children

Audubon Butterfly Garden and Insectarium's ANT-iversary

Come celebrate bugs of all kinds and visit with special bug guests. Learn about bugs and try some buggy cake and cookies!
Mid-June. 2 day event.
Sponsorship Levels $1,000 - $2,000
Attendance 1,000+
Audience Area families with children

Boo at the Zoo

Audubon Zoo
Bring your little ghosts and goblins to Boo at the Zoo! The annual four day Audubon Zoo extravaganza is a safe, fun-filled Halloween event for children up to age 12, featuring trick-or-treat houses with candy, the Mombassa Ghost Train, a haunted house, games with prizes and entertainment.
Late-October.  4 day event.
Sponsorship Levels $2,000 - $15,000
Attendance 20,000+
Audience Area families with children

Jingle Bugs

Audubon Insectarium
Jingle Bugs offers the perfect way to start off the holiday season right. Guests will have a chance to meet Santa, attend a unique insect-themed reading of The Cajun Night Before Christmas, and make one of a kind bug ornaments. Staff entomologists will teach guests how various insects survive the chilly holiday weather. Also, guests will want to stop by Bug Appétit where they will be able to sample some deliciously hoppy holiday treats.
Second Saturday in December. 1 day event.
Sponsorship Levels $500 - $1,000
Attendance 1,000+
Audience Area families with children

Celebración Latina

Audubon Zoo
Audubon Nature Institute and the Stone Center for Latin American Studies join forces to host Celebración Latina. This event includes live music, authentic Latin American cuisine and children's activities. 5,000 free tickets are distributed to local schools, churches, community organizations and Hispanic community.
Mid-October. 1 day event.
Sponsorship Levels $10,000 - Presenting
$5,000 - Contributing
$2,500 - On-site
Attendance 6,000+
Audience Hispanic Americans, age 20-55 with children, locals and day-trippers (50-100 mile radius)

Soul Fest

Audubon Zoo
Soul Fest at Audubon Zoo is two-day family oriented Black History celebration. It includes live music, Soul and Creole cuisine, wellness, children's activities and arts and craft artisans. 10,000 free admission coupons are distributed to local public schools.
First weekend of March. 2 day event.
Sponsorship Levels $20,000 - Presenting
$5,000 - Contributing
$2,500 - On-site
Attendance 20,000+
Audience African Americans, age 20-55 with children, income of $25k+, locals and day trippers (50-100 mile radius)

Get Yah Praise On

Audubon Zoo
Get Yah Praise On is part of a month long Black History celebration at Audubon Zoo. This event features local gospel artists including acclaimed gospel artist Bishop Paul S. Morton Sr. and offers an opportunity to engage target audience and connect with prominent local ministries. 7,000 - $5 coupons are distributed to local churches.
Late-February. 1 day event.
Sponsorship Levels $10,000 - Presenting
$5,000 - Contributing
$2,500 - On-site
Attendance 8,000+
Audience African Americans, age 20-55 with children, income of $25k+, locals and day trippers (50-100 mile radius)

Member Events

Audubon Nature Institute members are 30,000 households strong, and Member Events are how we say thank you for being part of the Audubon Family. Seeking a Presenting Sponsor to give Audubon Members exclusive opportunities to interact with the Gulf South’s favorite Zoo and Aquarium, supporting a cornerstone of the community and creating memories that last a lifetime. Member Events include: ZOObilation at Audubon Zoo on the second Wednesday in June; SEAlebration at Audubon Aquarium on the first Wednesday in August; and Holiday Shopping Discounts between Thanksgiving and Christmas. The Presenting Sponsor will gain distinctive recognition and presence with a key audience, the guests who actively visit, purchase, promote and love Audubon venues.
Sponsorship Levels $10,000 - $50,000
Attendance 2,500 - 6,000
Audience Audubon Members

Mailing address: Audubon Nature Institute 6500 Magazine St. New Orleans, LA 70118
800-774-7394
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